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About

We introduce you to Hyundai Department Store Group – a comprehensive lifestyle and culture company that will enhance your value.

VISION 2030 established
the key values and the business
directions for
Hyundai Department Store Group for the next 10 years.

WHY

The Group’s purpose?

MISSION

Bring Happiness to Customers, Enrich the World

VISION

A company with the highest level of customer trust

WHAT

What are we seeking to become with our businesses?

Business Goals

A company that enhances the lifestyles of customers

A company that creates future business value

A company that contributes to social value

A company that grows together with its employees

HOW

How do we operate our businesses?

Business Directions

Become an everyday companion to our customer’s life and offer better value
With your Life, Better your Life

Growth Strategy for each Subsidiary

Strategy for the Diversification of the Group’s Business

HOW

What values do we pursue, and how do we approach our work?

Values to Practice

A culture with a flexible approach to change that actively takes on new challenges

Business Goals

Taking the new business directions in VISION 2030 as its foundation, Hyundai Department Store Group aims to double the Group’s sales to reach 40 trillion won in the next 10 years.

Customer

A company that enhances
the lifestyles of its customers

Develop and recommend products/services in response to the changing consumption patterns

Implement DT from the view of the customer, and tap into data to offer better value

Company

A company that creates future
business value

Secure a growth engine by discovering promising businesses in consumption/lifestyle fields

Ramp up the competitiveness of the existing businesses and modify the BM based on the view of customers

Community

A company that contributes
to social value

Propose hope for the future generation (stronger ESG management)

Develop a BM that creates public welfare and contributes to addressing social

Co-worker

A company that grows together
with its employees

Introduce a performance assessment system that is oriented towards a shared goal

Prepare an institutional foundation for

Business Directions

Our business directions represent the Group’s determination to enhance lives of its customers across the entire realm of lifestyle products for clothing, food, housing, and culture, and to offer fresh and unique experiences.

with your life, better your life

Life

The customer’s consumption activities in general (clothing, food, housing, culture)

With

Identify and predict the customer needs in response to the changing environment

Value

Unique experiences that enhance the value of life

Offer

Tap into data with creative insights to propose new experiences

Values to Implement

This represents how we are building a corporate culture that creates innovations based on our 4 key values: passion, communication, creation, and partnership.

Passion

Passion

  • Bold actions to initiate change
  • Determination to become the best
  • Acknowledgment of failure and motivation to improve
Communication

Communication

  • Free and open suggestions of ideas
  • Exchanges of information and mutual feedback
  • A transparent and fair assessment and compensation system
Creation

Creation

  • Strive for the best through changes and innovation
  • Address inefficiencies to achieve a good work-life balance
  • Use creative insights to focus on the customer needs
Partnership

Partnership

  • Achieve common goals
  • Oriented towards a trust-based community
  • Act with principles and standards
Safety

Safety

  • Promoting the safety awarness of all members based on sense of responsibility
  • Safety improvement by actively identifying the risk factors
  • The implementation of a safe working environment
Environment

Environment

  • The implementation of eco-friendly management values throughout the business process
  • The implementation of eco-friendly values that both customers and business partners agree
  • Encouraging all members to practice eco-friendly activities

2030 Business Portfolio

Our goal is to achieve KRW 40 trillion in sales by 2030, by further strengthening our three key business areas (distribution, fashion, living/interiors) with promising future businesses, such as beauty, healthcare, bio, and eco-friendly products.

Growth Strategy for the Existing Business : Complement the value chain that is subject to the changing environment Expand the relevant businesses, Strategy for New Business : Enter into promising fields that align themselves with the Group’s business directions. Lifestyle and Culture Company: KRW 40 trillion + α in sales, KRW 2 trillion + α in profit Manufacturing- based :Health- care,Beauty,Bio,Eco- based:Health- care,Senior- friendly,Education/ entertain- ment,Fulfillment.Healthcare:Dietary supplements, medical/relaxation devices, functional bedding, healthcare foods.Beauty:Cosmetics, inner beauty, hairdressing products, beauty care devices .bio:Biomaterials, biomedicine products, biomedical materials.Eco-friendly:Air-purifying products/solutions, waste disposal, energy facilities, eco-friendly materials.Healthcare:Health specialty grocery stores, healthcare stores, online healthcare platforms .Senior-friendly:Products for seniors (welfare devices), care services (elderly care), employment/job hunting, traveling/hobbies. Education/entertainment:Edu-tech, media content, smart learning content, MCN.Fulfillment:Cloud fulfillment, smart lockers, delivery services