Branch Research
SEOUL EDITION 본문
Explore Seoul
@SEOUL EDITION
In Dongdaemun, where futuristic
architecture harmonizes
with traditional culture,
you can experience the past, present,
and future of Seoul.
Discover your own Seoul at
"SEOUL EDITION",
a curated space showcasing
Seoul’s latest trends,
located on the 2nd floor
of Hyundai Outlet Dongdaemun.
SHOPSEOUL
- ARTBOX
- Artbox is a specialty stationery shop that
offers a diverse lineup, ranging from charming
stationery and toys to figures for kidult
collectors. As you explore the beautiful and
adorable souvenirs, you will surely lose track
of time.# A Charming Souvenir Shop
for Korea Travel Memories
- Olive Young
- A must-visit K-beauty hotspot in
Korea—Olive Young. With an
expanded space and an even wider
selection of products, it’s impossible
to just walk by. Before you know it,
you might find yourself filling up your
shopping basket with all the latest
beauty must-haves!# Calling All Beauty Lovers!
- Public Beacon
- Step into a store filled with trendy yet
wearable eyewear collections. Try on your
favorite styles, snap some photos, and enjoy
the experience—before you know it, you'll be a
fashion insider.# For Aspiring Fashion Hipsters
- IAMJ
- Enhance your style and uplift your
mood with a variety of trendy
earrings. Professional piercers
provide personalized
recommendations based on piercing
placement and offer meticulous care,
ensuring you find the perfect look.# The Secret to Looking 1.5 Times
More Stunning
EXPERIENCESEOUL
- Nongshim Ramen Edit Shop
- Experience a new way to remember Seoul by
purchasing and tasting ramen, which
symbolizes the spicy flavors of Korea, right
here in our store. Savor the charm of Seoul
through its delightful taste.# A comprehensive collection
of Korea's most popular ramen
- Muhwa's Garden Studio
- Capture unique and unparalleled
concept photos at our enchanting
studio, where you can be transformed
into a fairy. Gift yourself an
unforgettable day in Dongdaemun
with these one-of-a-kind memories.# All that remains
from a journey are photographs!
# Experience the Life Shot Tour.
- POP-Ga Store
- Korea's largest multi-IP store, collaborating
with new characters every month.
Find all the character goods you've been
wanting—waiting for you in one place!# Let’s Visit the Pop-Up Store!
LOVESEOUL
- K-MECCA
- Welcome to the world's largest K-POP
paradise, the K-POP Mecca. Here, you can
personally view and select albums, posters,
photo cards, and merchandise of your
favorite idols. We also offer light sticks to
enhance your enjoyment of K-POP
performances.# For all K-pop & K-culture fans
- Starlike
- A sacred spot for anime and gaming
fans, this theme café brings your
favorite fictional worlds to life. Don't
miss the chance to enjoy exclusive
collaboration drinks featuring
popular characters and get your
hands on limited-edition merchandise
for a truly unique experience.# A Must-Visit Theme Café
for Subculture Enthusiasts
- Wiggle Wiggle
- Turn heads and add a splash of vibrance to
your everyday life! If you're looking to brighten
up your routine, visit Wiggle Wiggle, the
beloved lifestyle brand adored by global MZs.
With playful designs and bold colors, you'll find
everyday items transformed into fun and
stylish must-haves.# Stay Witty, Always!
- Gotcha Shop
- Rediscover the joy of childhood as
you browse through nostalgic toys
and beloved characters. Drop in a
coin, turn the lever, and feel the thrill
of anticipation—what surprise will the
capsule hold? And when you finally
get the item you were hoping for, the
excitement is truly unmatched!# Small but Certain Happiness
EXPLOREDongdaemun
Enjoy the Newly Upgraded
Dongdaemun Store
In your own style, with exclusive benefits.
- FORFASHIONISTAR
- Begin your shopping journey today on the
first floor, where refined elegance is
showcased by esteemed 'The Handsome'
brands such as 'Time', 'Mine', 'Obzee',
'System', 'SJSJ', and 'Tommy Hilfiger'.
As you explore, we recommend indulging
in a variety of fresh fruit juices
at 'Joe & The Juice'.
If you seek a more relaxed atmosphere,
make your way to the basement level,
which is filled with unique street fashion
brands exclusive to Korea.
Here, you will discover diverse styles
from 'Marithe Francois Girbaud',
'Covernat', 'Kirsh', and more,
each enhancing
your personal fashion statement.
Conclude your shopping experience
at 'OFF-WORKS', where you can browse
an array of premium brand products,
including 'Acne Studios', 'Ami' and
'Comme des Garçons', and uncover
delightful surprises.
- FORFOODIES LOVER
- We have prepared a course
for K-FOOD lovers. Shall we start with
a simple lunch?
From the instant tteokbokki
at 'Dookki', where you can choose
your own sauces and ingredients,
to 'Outback Steakhouse',
which is a go-to for special occasions,
and 'Raon', offering a variety
of Korean dishes! Choose your favorite
menu at the dining area
on the 9th floor.
After your meal, don't miss out the
desserts. First, recharge with a cup of
coffee at 'Café In-Eat'. Then, make sure to
get some sweet treats with twisted
doughnuts at 'Wonder Twist'.
If you feel like it's too soon to call it a day,
head down to B2 Food Square. With even
more delicious options, it'll be hard to just
walk past!
- FORYOUNG SEOULITE
- If you want to experience Korea like today's
MZ generation, this is the place to be.
Start your day by testing and shopping for
the latest K-beauty items
you've been eyeing at 'Olive Young'.
Then, head to 'Muhwa's Garden Studio'
to select a dreamy fairy-tale dress and
hair styling for the perfect profile photo.
At 'Public Beacon's photo zone,
strike a K-POP idol-inspired pose with
statement sunglasses and
capture the moment in a short-form video
to share on social media.
Let your friends in on your unforgettable
day in Dongdaemun!
Ïrap up your visit at 'Gotcha Shop',
where you can pick out a figure keyring
as a souvenir for yourself.
For thoughtful gifts for friends,
browse the adorable selection of trinkets
At 'Artbox'. With these memories,
your day is bound to be nothing
short of perfect.
- FORK-CULTURE FAN
- At 'Everline', a special venue
for K-culture fans, fan-signing events are
occasionally held, offering a chance to get
closer to your favorite stars.
Even on regular days, you can browse
K-pop merchandise and enjoy a relaxing
cup of coffee.
Ïf you're a dedicated fan of a particular
K-pop idol, be sure to visit 'K-MECCA',
where you can shop for everything
from light sticks and
albums to mystery boxes filled
with exclusive goods.
Ïhen hunger strikes, experience making
your own Han River-style ramen
at the 'Nongshim Ramen Select Shop'.
For anime, manga, and game enthusiasts,
'Starlike' café offers a delightful space to
discover beloved characters and
collectibles.Ïast but not least,
stop by 'DOJI', a traditional liquor select
shop, to pick up a bottle of Korean
traditional alcohol—a perfect keepsake
to remember your time in Dongdaemun.
- Seoul Edition Playlist
- A relaxing space hosting various
exhibitions of emerging artists, occasional
performances, and special events.
The first exhibition features Dongdaemun
Big Sketch, a collaboration with
Urban Sketchers Seoul.Location : 2F
- Memory Box
- Write various messages on colorful post-it
notes and leave your memories of
Hyundai Outlet Dongdaemun.Location : Next to the main entrance (outdoors)
- MOKA
- A small art museum where you can help
your child achieve their dreams through
art and storytelling. ※ Special Exhibition : Seoul – World Travel with MOKALocation : 8F
- Dongdaemun SUPER PASS
- From Hyundai Outlet Dongdaemun to DDP,
Doota Mall, and Hyundai Duty Free
Dongdaemun— enjoy all the benefits
of the Dongdaemun commercial district.Location : 1F Integrated Service Desk
FOR
FOREIGN CUSTOMERSSPECIAL SERVICE
- Tax Refund
- We offer a 5-8% refund to customers who
purchase over 30,000 KRW. ※ Refunds are also available at each store.Location : B1
- Luggage Storage
- We offer lockers, where you can store
your luggage and small items for a day. ※ small lockers 1,000₩ ~
※ medium/large lockers 2,000₩ ~Location : 1F Information Desk
- Carrier Transport Service
- Baggage delivery service that delivers
your baggage from your accommdation
to an airport on an overseas trip.Location : 1F Information Desk
- Currency Exchange
(WOW Pass) - This is a self-service kiosk where you can
exchange currency into your desired one
and issue the WOWPASS, an all-in-one
prepaid card that can be used for
payments and transportation in Korea.Location : 1F Information Desk