Branch Research
Connect
Your Own World
Building a world of your own is no simple task.
It takes doing what you love, again and again.
And through that repetition, your world begins to take shape.
At Connect Hyundai, show the world who you are, clearly and boldly.
One world connects to another.
So go ahead—look forward to those connections.
Connect Hyundai Cheongju
2025.06.27 OPEN
6.24-6.26 pre-open
Mr.Pinkby Philippe Katerine
At Connect Hyundai Cheongju,
a beautiful pink imagination begins to rise.
Mr. Pink, created by artist Philip Catherine,
is an utterly lovable medium
that connects spaces and people.
At Connect Hyundai Cheongju,
a total of 10 Mr. Pink sculptures
warmly welcome you.
From the Mr. Pink on the first floor raising his hand in greeting,
to the large-scale Mr. Pink with mini Mr. Pinks by his side,
and even Mr. Pink leaning casually on a railing —
explore various poses of Mr. Pink installed across multiple floors.
Philippe Katerine is a French
visual artist, musician, composer, and actor.
He is known for transforming ordinary, everyday moments
into colorful and humorous artworks through his unique perspective.
His imaginative creation, Mr. Pink, has brought a whimsical pink world to iconic places
such as Le Bon Marché in Paris, Montreal in Canada, and Boston in the United States.
Now, for the first time in Korea,
you can meet Mr. Pink at Connect Hyundai Cheongju.
- An Exciting Subculture ParadiseA Playground for Everyone
- No longer a niche interest, subculture unfolds into a larger,
more dynamic universe at Connect Hyundai Cheongju. - From immersive content and games infused with subculture vibes,
to unique character worlds by genre and brand,
and captivating pop-ups and events —
this is a playground that captures the eyes, ears, and hearts of all enthusiasts.
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REAL WORLD
A New-Concept Playground Blending Reality and Fantasy
- Step into story-rich games and become the main character
in this unique and immersive experience.
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ACTION
A Game Zone Packed with the Latest Gaming Machines!
- This 250-square-meter entertainment space is filled with the newest game consoles.
Enjoy a wide array of exciting attractions, including prize games, racing games,
claw machines, gacha machines, and active sports games.
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PLAY IN THE BOX
A Space Filled with the World's Favorite Fun
- Explore a vibrant experience space
filled with collectibles loved by the MZ generation,
from random figures and capsule toys
to limited-edition goods and adorable gacha zones.
Visit Connect Hyundai Cheongju with friends and family,
discover cute characters, and don’t forget to snap a few photos!
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ILLUSTAR
A Character Goods Café Where You Feel the Power of Pop Culture
- Illustar, a brand by Starlike, a leading company
in subculture diversity and culture,
makes its first debut
in the Chungcheong region at Connect Hyundai Cheongju.
Discover your favorite characters
at a café filled with popular character goods
and unique character collaborations.
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LEGO
The Timeless Brick Brand Loved by All Generations
- From kids to adults, LEGO has an enthusiastic fan base.
At Connect Hyundai Cheongju, explore a wide range of collections —
from classic brick sets to beloved movie and game lines like Harry Potter, Marvel,
as well as Architecture and Technic series.
Bbangbbang Road- For true bread lovers who line up early and go on bakery tours,
Connect Hyundai Cheongju presents Bbangbbang Road,
a collection of the most popular bakeries in one place.
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1Dongbong
A dessert café filled with the rich,
savory aroma of butter.
Enjoy a variety of flavorful tarts,
including egg tarts, corn tarts,
and Earl Grey tarts. -
2Laura' s Mill
A trending café from the café street
in Banseok-dong, Daejeon,
now open at Connect Hyundai Cheongju.
Try the baguettes made
with natural levain starter
as well as a variety of bagels
with a chewy and soft texture. -
3 Everett
A must-visit scone spot in Cheongju.
Freshly baked every morning,
Everett offers not only classic plain scones
but also a variety of trendy and wholesome flavors. -
4 Joeunga
Located in Boeun, Chungbuk,
Joeunga is known for baked goods
made with locally grown jujube,
a regional specialty. -
5Duree Bakery
A bakery famous for its salt bread,
with customers lining up before opening hours.
Other customer favorites
include the pull-apart tissue bread
and the savory pollack roe bread. -
6Nomade Oven
Featured on a popular TV variety show,
Nomade Oven offers over 10 kinds of thick,
moist rolls topped with rich
and sweet flavors,
such as Strawberry Brioche and Pecan Caramel. -
7Usopang
A top salt bread bakery in Cheongju,
offering a variety of flavors like pollack roe, green onion bacon cream cheese,
and even sandwiches
made with their signature salt bread. -
8Rorodi
A bakery café known for its chewy mochi bread.
Each soft roll is filled
with sweet cream flavors like blueberry,
yellow cheese, and corn.
- F&B
A Delicious Journey -
Top restaurants from across Korea have gathered at Connect Hyundai Cheongju.
From premium Japanese dining and trendy fusion spots popular on social media
to hidden dessert gems, get ready to explore a world of flavors.
- Poil De Carrotte1F
- A large-scale café spanning 107,000 square feet
in Hyuam-dong, Cheongju.
Enjoy daily fresh bakes and desserts handcrafted
by a certified Korean master pâtissier.
Don’t miss the chewy red rice bread
made with vibrant hongguk rice.
- Frolla2F
- Known as a “holy ground for espresso” on social media,
Frolla Seongsu now opens its first Chungcheong branch
at Connect Hyundai Cheongju.
Founded by Italian barista Zizioli Fausto,
who ran a café in Sydney for many years,
Frolla brings the deep richness of espresso into everyday life.
- Yeonnam TomaGF
- A social media favorite offering both clean, refined Japanese dishes
and vibrant fusion Italian flavors.
Must-try menu items include cheese pork cutlet set,
yakiniku rice bowl,
and shrimp tempura rice bowl.
- Dotori DiningGF
- A contemporary Japanese restaurant
bychefs Changsoo Lee and Hyunggu Kang.
Already a popular destination in Ho Chi Minh City, Vietnam,
Dotori Dining serves dishes like soft-textured spiral omelet rice
and hearty rice bowl topped with crispy tempura.
- VIPS4F
- The only VIPS location in Cheongju
has landed at Connect Hyundai Cheongju.
Enjoy a diverse buffet menu and premium steaks.
- Cymbidium4F
- Cymbidium is a premium sushi buffet
where you can enjoy freshly made sushi, live-grilled dishes,
and an extensive array of buffet selections.
Our signature live grill captures the rich aroma of flame
and the juiciness of the meat,
while our sushi—crafted by chefs right before your eyes—
offers freshness and an unforgettable culinary experience.
With every dish prepared live on-site,
we deliver more than just a meal—we offer a performance.
For those seeking a dining experience
with entertainment, Cymbidium is your perfect destination.
- Dim Sum GuysGF
- Enjoy a variety of dim sum, including Xiaolongbao
filled with rich pork broth
and Har Gow, known for its plump, juicy shrimp filling.
- CHU PLUSGF
- Crispy and chewy churros available in flavors
like original, chocolate, Earl Grey, injeolmi, and corn,
along with unique fusion creations like the Chupl Hot Dog.
- Nike Rise2F
- Nike’s retail concept store
A new kind of brand experience that blends local community spirit with digital innovation.
Experience a whole new way to engage with the brand.
- MUSINSA Standard2F
- A private label by Korea’s leading online fashion store, MUSINSA.
Offers modern, basic casual wear with great quality at reasonable prices.
Discover a new standard for value-driven fashion
at Connect Hyundai Cheongju.
- General Idea1F
- Fusing classic, intellectual style with a bohemian touch,
General Idea makes its debut in the Chungcheong region,
now open at Connect Hyundai Cheongju.
- HYPE2K1F
- A Gen Z-favorite select shop from Hannam-dong,
now makes its debut in the Chungcheong region.
Explore the trendiest lineup featuring: - Love is True (Y2K-inspired womenswear),
Latigen (contemporary casual),
as well as Illigo, Hilda, Arkham,
Papi Myung, Milo Archive, Uglyshadow, and Softthumbnail.
- HAGO2F
- An offline store from HAGO,
a platform that brings together Korea’s top fashion brands.
Discover cult-favorite labels like Matin Kim, VOCAVACA, and DEPOUND,
beloved by dedicated fashion lovers.
- EE Place2F
- Short for "Exceptional Eyes PLACE,"
EE Place is a premium select shop targeting trendsetters
with a sharp eye for fashion and culture.
Browse iconic global streetwear brands like Supreme, Stüssy, and Human Made,
alongside emerging Korean labels that capture youthful energy and hype culture.
- B.CLEAN1F
- Rooted in clean beauty and wellness,
B.CLEAN curates its “Greenest Zone” with items that are either EWG Green rated
or completely free from over 30 potentially harmful ingredients,
following a rigorous screening process.
Explore a carefully curated selection of eco-friendly goods,
organic vegan brands, and indie beauty labels chosen by B.CLEAN's own standards.
Creative Life
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- OBJECT Sangga
- Known as the original DIY shop
behind the “Yeonhui-dong Patch Store” trend,
OBJECT Sangga opens its first store in the Chungcheong region.
Create your own unique accessories for planners, bags, or even special couple gifts.
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- MINISO
- Offering affordable lifestyle goods and daily essentials,
discover a variety of stationery,
keychains, plush toys, hair brushes, and more —
all featuring fun and playful character designs.
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- Wiggle Wiggle
- A beloved lifestyle brand known for its vibrant colors, distinctive patterns,
and adorable character designs.
From daisy-adorned boots and umbrellas to color-block bags,
their items are full of cheerful charm.
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- NITORI
- Often called the “IKEA of Japan,”
Nitori offers practical and affordable furniture,
kitchenware, and household essentials.
Find everything you need to refresh your home interior.